Last updated: June 2026
This Privacy Policy explains how The Smart Home Guide (“we”, “us”, “our”) collects, uses, and protects information when you visit thesmarthomeguide.co.uk. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information we collect
Analytics data
We use Google Analytics 4 to understand how visitors use this site. This collects anonymised data including pages visited, time spent on the site, approximate geographic location (country/region level), and device type. Google Analytics uses cookies to track this information. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.
Advertising
We display advertisements served by Google AdSense. Google uses cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google’s Ad Settings.
Affiliate links
When you click an affiliate link (such as a link to Amazon), the retailer may set their own cookies. Please refer to the respective retailer’s privacy policy for details.
Cookies
This site uses cookies for analytics (Google Analytics) and advertising (Google AdSense). By continuing to use this site, you consent to the use of cookies in accordance with this policy. You can control cookies through your browser settings.
Third-party links
This site contains links to third-party websites including Amazon and other retailers. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
Your rights
Under UK GDPR you have the right to access, rectify, or erase personal data we hold about you, and to object to or restrict processing. As this site does not collect personal data directly (beyond what Google Analytics and AdSense collect on our behalf), most requests should be directed to Google. For any other queries, please contact us via the About page.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision.